How-To›Analytics, Reports & Activity
ANALYTICS, REPORTS & ACTIVITY

How to Use Sales Analytics

Learn how to use Sales Analytics to review sales, orders, average order value, completed sales and sales trends.

What you’ll learn

Use Sales Analytics to review sales, order volume, average order value, completed sales and the sales-and-order trend for a selected period.

Open Sales Analytics

From the restaurant dashboard, open Analytics. The Sales Analytics screen uses live order data to help you understand sales and order activity.

Menushell Sales Analytics screen showing period selector, sales KPIs and Sales and order flow chart
Sales Analytics combines period controls, key sales metrics and the Sales and order flow view. Select the image to view it larger.

Choose the reporting period

Use the Period selector to choose the reporting window you want to review. The captured screen is displaying Last 30 days.

Refresh the analytics

Select Refresh when you want to reload the analytics information for the selected period.

Check the business timezone

The page displays the Business timezone used for the analytics view. In the captured example it is Europe/London.

Understand Sales

Sales shows sales from valid orders in the period. Use this card for the headline sales value associated with the selected reporting period.

Understand Orders

Orders shows the number of valid orders in the period.

Understand Average order value

Average order value is described on the screen as Sales ÷ orders. It provides the average sales value per valid order for the selected period.

Understand Completed sales

Completed sales shows sales from completed orders only. This lets you distinguish the completed-order sales figure from the broader Sales metric shown on the page.

Read the metric labels carefully

The screen explicitly distinguishes valid orders in period from completed orders only. Use the label beneath each KPI when interpreting the displayed value.

Read Sales and order flow

The Sales Trend section contains Sales and order flow, giving you a date-based visual view of activity across the selected reporting period. Use it to identify when order activity is concentrated within that period.

Change the period when comparing activity

When you want a different reporting window, change Period and review the KPI cards and Sales and order flow again. The displayed analytics should always be interpreted in the context of the selected period and business timezone.

Success

You can now use Sales Analytics to review period-based sales, valid order volume, average order value, completed sales and the sales-and-order activity view.

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